Every accountant needs to build a search engine-optimised accounting website in the digital marketing era. It helps them market services online, reach broader audiences, and improve the firm’s productivity.
Building an accounting website can be overwhelming and a time sucker. You can ask experts to help you create a website design for accountants if you are new to it.
However, first, understand the need for a website before designing one.
This comprehensive guide will help accountants understand what and why they need a website and how to make one themselves.
Table of contents
● What is a website?
● Do accountants need a website?
● How to design an accounting website?
● 5 must-have accounting content to put on the website
● What are the vital parts of an accountant’s website?
● Wrapping up
What is a website?
The first website was published and made available to the public on 06 August 1991 by Berners-Lee. What happened afterwards is history.
The internet is the window to the world, and websites are the beautiful landscapes of it.
Every website serves different purposes, from merely sharing its presence, disseminating information, and selling products to offering services.
A website consists of related pages with a distinct name and a domain name. It is stored on a web server and accessible 24×7 from around the world.
Do accountants need a website?
Yes, having an online presence has become an essential business requirement in the post-pandemic period.
The accounting world is no more just maintaining your clients’ account books or submitting reports to HMRC.
This industry shifted towards a full spectrum digital advisory service and successfully incorporated cloud-based accounting software to understand clients’ businesses deeply.
When the working mechanism adopts technical or digital skills, why not change your marketing and advertising pattern by introducing websites?
Website for an accountant is more important than ever. As customer buying habits are increasingly becoming digital, an online presence can help you attract new clients.
A website for accountants can bring several benefits, like,
● A visual way of sharing your expertise, qualification, services, and client reviews with potential clients
● Greater visibility with accelerated growth
● Better client feedback mechanism to shorten service gaps
However, having a website is not sufficient, but a clear and transparent website design for an accounting firm can be a plus point.
If you already have a website, check whether it matches the current trends.
If not, look for a new web design for accounting firms, or implement only the required changes in your website.
How to design an accounting website?
Website design for CPA firms is an online gallery for prospective clients looking for accounting services online.
You need a great web design that incorporates all necessary information, your location, products or services, client reviews, a separate query section, a chatbot, and other tools to create an excellent first impression.
You also need the following:
● A modern and professional website: Choose custom website designs that suit your company’s needs and budget.
● Branding your website: The website must match your brand. For example, you can add a font and colour scheme the same as a business logo.
● Mobile-friendly website design and SEO: Search engine optimisation (SEO) ensures your website ranks high on the relevant search results. Further, making a website responsive increases optimal user experience and allows prospective clients to open the website from any device.
● High-quality photography: Stop using stock photographs on your website, as they will look too generic. Try getting clean, modern, and good pictures of your services and expertise or other necessary details that contribute to your professional image and portray your accounting services.
5 must-have accounting content to put on the website
When you have designed the website, the next question is what content to put on it.
- A search engine-optimised website copy
Putting SEO-optimized content on the website that describes your accounting and tax services with relevant keywords boosts your website ranking.
- Blogs and articles
You can put some blogs or articles on accounting-related topics like financial articles, small business accounting requirements, and tax tips.
Google picks up the best content and places them among the first few search result pages, driving your prospective clients to the website.
- CTAs and lead generation tools
You must incorporate lead generation tools in your website to capture potential prospects. Your website should feature compelling calls to action, encouraging prospects to click on your Call to Action (CTA), call, and enquire about your services.
Using a lead magnet on your website can be a great way to start building client trust and cultivating a relationship that can continue for a long-time.
- Employee bios and pictures
You can include your employees and photos on the website to inform clients about their financial support team. After all, you or an organisation becomes a part of a business that gets in touch with you. Therefore they must feel a sense of connection with you. They will understand what services you offer and whom they will deal with in the future.
- Qualification and expertise
Experience speaks louder than words; displaying your qualifications and expertise will help clients understand your abilities. It helps in building confidence in clients to make a new connection. For example, if you’re making a website design for chartered accountants, putting your certificates and license is a must.
What are the vital parts of an accountant’s website?
Do I need to learn to code for website design?
No, reading HTML and CSS to create websites is not compulsory. You can use simple tools or work with experts to design a website.
● Use a CMS or Content Management System in publishing online content like blogs and articles.
● A website builder can help you create professional and flawless web designs by putting different wave elements in their appropriate places.
● Contact a web design service provider or s freelancer to outsource your website designing and content handling tasks.
While making a website, you must choose the right domain name that presents your business and is simple and unique.
Choose a well-structured design that suits your brand, publish exciting content, and spread your brand to a vast audience.
However, you don’t need to worry about designing a website; outsource the task to an expert. They have experience in understanding a business and creating appropriate websites that define your brand to the world.